Get help if you have questions about using HubSpot software. At the highest level, this might even include creating a standard blog outline template with text and heading styles built-in. Jamie Oliver. Humans naturally associate with familiar people and settings. The brand, which provides online education and certification for professionals, makes this simple statement that speaks volumes: “The HubSpot product voice is clear, helpful, human, and kind.” Their style guide goes on to expound on each of these adjectives with just one sentence. The color palette is used to add depth, boldness, and vibrancy to your pages and designs. For example: Lorax is often used for primary CTAs, and Calypso indicates that something is clickable. Marketing software to increase traffic and leads. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. In your HubSpot account, navigate to Marketing … Find a partner in our global community of service providers who can help you grow. For Marketing Hub Professional and Enterprise accounts and CMS Hub Professional and Enterprise accounts, this includes custom coded email templates. From HelpSpot to DubSpot, these names are internally known and loved. Orange Sprocket on top of any color. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. That's why it's so important to use the logo exactly as specified in these guidelines. Your website visitors will be scrambling to give you their contact information in exchange for your valuable ebook! Use subjects and settings that reflect the diverse array of HubSpot's users and customers. All your contacts and companies, 100% free. Light greys are primarily used as background colors and for icons. Here's a way to spot the difference between old and new. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. The best way to organize your content. (Use all white logo instead.). They can style everything from layout, to colour. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. Eerie is our default icon color, complimentary of Obsidian. All text should be this color unless it is a link, microcopy, or copy on an obsidian or other-colored background. Icons are used to assist copy in representing instructional and actionable meaning. Plurals. HubSpot Sprocket overlaid on color background. (Use all white Sprocket instead.). You can use these templates for free, without attribution. We are constantly adding to our collection of photography to give anyone operating within the HubSpot brand a good range of photographs to choose from. HubSpot logo overlaid on color background. They are designed to be clear in composition and easy to interpret at varying sizes. In the upper right, click Next. The style guide allowed her to finish in about a day. In these cases, photography is typically paired with a header, subheader, and a button. The first HubSpot style guide was created in 2012 when it became apparent the product team and the marketing team were developing slightly different approaches to the brand style, voice and tone. Free Templates All of HubSpot's templates, in one place. Get up-to-date research and data on hot business trends. Be cognizant of not overusing gradients, using flat secondary colors as a fallback. Our icon library was created with accessibility in mind. departments and teams. Modern design. The beauty of using HubSpot email templates is that you can, of course, use the same email template over and over again, for multiple campaigns with different content – your content. do not use compound naming. Don’t worry, thinking this is the cheap or easy way out and that your lists won’t be made to feel special by going this route. In the left panel, select Blank template to start with a blank form, or a pre-made template to start with a form with fields for a specific use case. Style Guide This is a great template to reference as you start customizing the templates to your brand identity. Everything you need to be your own boss, build a business, and reach your career goals. Showing 1 - 15 of 78 . The Sprocket should not be misinterpreted, modified, or added to. Take a look at the Hubspot Academy style guide. Home. Do not rotate, warp, or disproportionately scale the Sprocket. HubSpot themes, site page, landing page, blog, system page, email templates. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. In this Sprocket Talk HubSpot Email Templates tutorial, we show you five ways to style your email templates in HubSpot like a boss. Illustrations help visualize a challenging concept or add delight to an exciting moment. Illustrations are used to help visualize offers, moments of celebration, and challenging concepts or education. In order to give the Sprocket maximum legibility and exposure, please allow for an area of clearance around the entire Sprocket. Avenir Next Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Demi-Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789. Do not create a team or department logo outside of these guidelines. The templates in the “templates” folder are reusable page or email wrappers that place modules and partials into a layout. The Ultimate Guide to Entrepreneurship. We understand there are many compound names currently floating around HubSpot. Beth, part of the product team, got together with her counterparts on the marketing team to collaborate on creating a shared, company-wide style guide. 4 Tips for Building Your Own Style Guide. Here are some guidelines to follow to ensure proper contrast, legibility, and color balance. Please note: forms that appear on HubSpot pages can only be custom styled on a page-by-page basis. Take 30 seconds to sign up for your Content Calendar. Hubspot COS Design. We will always keep your personal information safe. We have also compiled guidelines and some brand instruction for specific disciplines. Primary colors, as you may have noticed, are used in the HubSpot logo and should also be used to attract attention to something of importance. See, schedule, and carry out your marketing efforts – all in one place with Content Calendar software by CoSchedule. In these instances, we want the graphics to be the main element, and the Sprocket to act as a subtle sign of the HubSpot brand. Dark greys are primarily used for copy and background colors. Gypsum is used to break up both color blocks and white space. Premium plans and free trial. Use these energetic color combinations to break up white space and add depth to a design. When we use Grow Better as a tagline we capitalize both the G and B. Read marketing, sales, agency, and customer success blog content. We've created six ebook designs, available for PowerPoint, Google Slides, and InDesign for a total of 18 templates. Some colors, however, indicate specific uses or actions (particularly for web & presentation slides). HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. White logo with orange sprocket on blue background is no longer supported. Avoid using Candy Apple as a text color. Hear from the businesses that use HubSpot to grow better every day. Explore our sales, agency, and app partnership programs. ... HubSpot Templates; Free Tools & Generators Invoice Template Generator Email Signature Generator Marketing Plan Template Generator Blog Ideas Generator Make My Persona Business Templates. The type family for HubSpot is Avenir Next. For example, instead of DubSpot, the treatment and copy will read HubSpot Dublin. This gives the Sprocket prominence and ensures that it will not be obscured or diminished by other surrounding elements. Obsidian is our text color. Do not rotate, warp, or disproportionately scale the logo. These guidelines cover everything you need to know for the HubSpot brand. This color is great for maintaining a clean page or banner without it looking white-washed. Get access to HubSpot's most popular marketing resources. HubSpot blog post and blog listing page templates are coded files. Calypso is used for text links. Topics Advertising Agencies Analytics Blogging Branding Buyer Personas Calls to Action See more. Alternatively, there will be situations in which we will want the HubSpot brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. Every single template you need to crush it. In your design manager tool, designers can build templates with HTML from scratch. I have to say that it is, by far, one of the best style guides that I've ever come across. Take courses on the latest business trends, taught by industry experts. Use other secondary colors and gradients to add splashes of color and vibrancy to web pages and designs. Search. In the upper right, click Create form. Official compound team names like HubStars are exceptions, but going forward please refrain from compound naming. Photography is used in web page headers, as the background in large CTAs, and in presentation templates. Never reproduce the Logo or the Sprocket at a size smaller than these recommendations, as it will result in the loss of their impact and readability. Not only do we believe this is flawed logic, we know there is a better way to grow. When in doubt, represent the minority as the majority. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it. Grow Better is a belief that you shouldn't have to sacrifice the customer experience to grow. Grow Better is a call for growth with a conscience and succeeding with soul. No attempt should be made to alter the logo in any way. A stylesheet is a page or pages attached to each of your web pages that are used to style elements on your pages. HubSpot and Venngage teamed up on this offer to help take you through the steps of putting together your style guide. Photography overlays are a great way to add contrast to images that are overlaid with copy. Start organizing all of your marketing in one place today. If you're using a color background, don't use color icons or text. Simply download and create your amazing branding guide right away. Start a Free Trial. Our typography guidelines include H1–H6's, body copy, how to denote a link, micro copy, and micro headings on both white and color backgrounds. Free Style Guide Template - Figma Resource. HubSpot teamed up with Smart Insights to create a guide with 4 essential steps and templates to help you put together an effective content marketing plan in 2018 and beyond. The Ultimate Collection of Resume Templates for 2018. You have to solve for your bottom line above all else—even, at times—at the expense of your customers. 3) Starbucks. Download your Content Style Guide Template Download Now. You can download those guidelines below: Don't write headlines, headers, body copy, or CTAs in all caps, Don't use an ampersand unless it's part of a branded term, Sentence casing is most commonly used, with title casing being generally reserved for headings only, Use all white logos, copy, and icons on photography with color overlays, If a person is particially cropped out of an image, make sure not to cut off the top of the head, Drop the saturation to create black and white image behind the color overlay, Stretch or distort an image in a way that cuts off subjects heads or faces, Awkwardly crop someone's head, shoulders, or body, Choose a photo that's so busy with people that it competes for the viewer's eye with the copy, Only circle treatments 1 and 2 can be used within the frame of a design, Circle treatments 3–6 should bleed off the edge of the design frame (treatment 2 can be used inside or outside of the frame), Don't bleed circle treatment 1 out of the frame, Don't contain circle treatments 3–6 inside of the design frame, Use white treatments on color or gradient backgrounds, Only use orange gradient circles on white backgrounds, Rotate, expand, or shrink patterns to fit your design, Deconstruct treatments to recreate your own (keep treatments in original patterns), Combine multiple circle treatments in one design together, Use gradient circle treatments on color backgrounds, Support or indicate an action a user might take, Help the design be easily scanned and understood, Help users better understand repeating patterns, Decorate or fill white space with an icon, Combine many icons together to create an illustration, 40x40px is the standard (and largest available) icon size for web, 16x16px is the smallest icon size for web (do not drop below this size), Offline icon sizes may vary based on the size of the execution, Help communicate with the customer at important times, Fit illustrations seamlessly with the tone of the copy, Add an element of joy or playfulness to your design, Use illustrations as a reflection of the brand's values and style, Overuse illustrations to the point of annoyance, Confuse readers by using an illustration that doesn't match the content of the page, Overpower your page or design with illustrations, Create illustrations in a style inconsistent with brand-approved illustrations, Use illustrations on an already colorful background, 300x300px is the standard (and largest available) illustration size for web, 100x100px is the smallest illustration size for web (do not drop below this size), Offline illustration sizes may vary based on the size of the execution. No attempt should be made to alter the Sprocket in any way. It is important that the appearance of the logo remains consistent. Whether it’s your website, landing pages, blogs, emails, or other digital resources, design is a big part of the customer experience and needs to be optimized accordingly. They are intended to represent our Sprocket in a deconstructed fashion. Free and premium plans. HubSpot Sprocket in monotone black on white. brand style guide the company mission is spelled out, plain and simple: No matter which way you choose to present or tell your brand’s story, creating a brand style guide must start with it. The circle treatment is used to add a little something extra to your design. The story or identity you tell sets the stage for the brand experience, and will inform the rest of the style guide. This free, 12-page content style guide template will arm you and your team with one of the most powerful -- and overlooked -- content marketing tools. Onboarding & Services. Do us a favor and update your logo if you realize yours is outdated! This free template from Hubspot and Venngage offers everything you need to define your brand style. Discover awesome Figma resources, freebies, templates and more. When their customers succeed, they do too. *Always mathematically center the Sprocket. The logo should not be misinterpreted, modified, or added to. A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. This style guide, which should be the bible for intelligence writers, attempts to be catholic in its approach to English usage. Kick start your business with our hand-curated collection of ready-to-use templates. Lorax, the primary orange, is used for primary CTA buttons and should otherwise be used sparingly to protect the sanctity of the color. See the full brand guide here. See more examples below. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. This article includes how to create and … It's also possible to clone a HubSpot template layout to HTML, and customize it as a coded template.. Find training and consulting services to help you thrive with HubSpot. In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. The main call-out is don't use color on color. HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors. Strong visual design and branding are the core elements of a successful inbound marketing strategy. How crazy is that? Showing 1 - 5 of 5. We built this page to make it as easy as possible for you to deliver on-brand designs while respecting our brand and legal/licensing restrictions. Create apps and custom integrations for businesses using HubSpot. Agency. Kick start your business with our hand-curated collection of ready-to-use templates. We’ve also included free Venngage style guide templates to make documenting your style guide as simple as possible. During that time, I've listened to feedback, helped with numerous customizations, and feverishly took notes on how I could create the single BEST template series. The HubSpot logo should never be smaller than 100px in digital or 35.5mm in print. Fully drag-n-drop. Find training and consulting services to help you thrive with HubSpot. Always use white text on color backgrounds. Most blogs look for short paragraphs, so while you’re on the subject—you mi… Starting with the very basics, a useful writing style guide for blog contributors will detail specific, desired formatting information. Filter . Then your ebook will be ready to go on a landing page. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Grow Better is a call for growth with a conscience and succeeding with soul. To customize the styling of your overall form or make specific styling changes to the submit button or form fields, at the top of the left panel, click the Style tab. To ensure a unified brand, it is important to use these colors and these colors only. The language used for sylesheets would be CSS (Cascading Style Sheets). The old logo is still floating around out there. Easily drag and drop your brand's assets into this template for downloadable and shareable brand guidelines. Free and premium plans. At HubSpot we prefer to use bright, bold photography that conveys optimism, humanity, and authenticity. Research & Reports Always use white icons on color backgrounds. You can find more information on templates in our documentation. HubSpot primary logo on top of any color. Fonts, sizes, colors, and all that good stuff. We get it, they're pretty similar to the untrained eye. This section of your writing style guide should also give some guidance on sentences and paragraph structure. When it comes to color, there aren't many "dont's." Typography. Editorial brand style guide template. In general, these are communications where the HubSpot brand has already been established—either through use of the full logo, in copy, or by voiceover. Style Guide . 7. Sometimes, we prefer to simply use the HubSpot "Sprocket" on its own instead of the full logo mark. The Sprocket should never be smaller than 28px in digital or 10mm in print. This is one of the most minimalistic style guides that I've seen -- and yet, it houses a ton of useful information. Explore Template Collections. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. IMPACT is digital sales and marketing company focused on empowering business leaders with the education, tools, training and support needed to grow their companies and careers. And the first step to brand consistency is, of course, a clear brand style guide. Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. There is a setting for HubSpot forms to not include any css from HubSpot. Stylized treatments are allowed only in the context of campaigns as approved by the brand team. Source: Spotify. Our Brand Style Guide template is designed to help you lay the foundation for your brand's logo, fonts, colors, and more. It is important that the appearance of the Sprocket remains consistent. Our colors are bold, enthusiastic and full of energy. Filter resources. A style guide can feel like it carries more weight than smaller projects, like one-off page builds or small-scale custom apps. Using the Sprocket to represent the letter "O" in a word. *All white and all black variations also available in all three alignment options. Free and premium plans. A few notes on SEO in your style guide can mean the difference between content that makes it to the top of a search engine results page and content that dies in obscurity. Get access to HubSpot's most popular marketing resources. Use these energetic colors to complement primary colors and break up white space. Using "Sorbet" orange for the Sprocket instead of "Lorax". Find HubSpot apps for the tools and software you use to run your business. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements. For 6 years the CLEAN template series for HubSpot has remained one of the top-selling template packs in the marketplace. We have four categories of icons: action, editor, utilities, and view icons. This is the hub for all brand guidelines, usages, and assets. Don't use color icons on top of color backgrounds. Ebooks, Guides & More. Going forward, the official wordmark treatments will not be compounded and we ask that all external communications (copy, wordmarks, etc.) Red text indicates an alert or that something is wrong. In your HubSpot account, navigate to Marketing > Lead Capture > Forms. HubSpot Sprocket in monotone white on black. Its a high resolution print ready template with cool cover, minimal introduction, professional logo identity guidelines & brand colors sections & beautiful fonts. Software for providing first-class customer service. Content management software to power websites. Secondary colors are used to provide vibrancy to a design. Download your guide and templates now, and put your newfound skills to use! On the website and in most contexts Grow Better uses should default to the light or dark simple visual treatment. Sales software for closing more deals, faster. You can add some drag and drop modules that will be reflected across both of these templates, but most other changes must be done in a coded template file.If you need help customizing your HubSpot blog, you can find design partners on the HubSpot Partner Directory.. Although they're fun to say, as a brand we no longer support compound naming in workmark treatments as they decrease the value in our brand name. The systematized structure of our wordmarks ensure consistency throughout the company. The distance of clearance should be the height of the Sprocket from the base of the center circle to the top of the longest arm. One of Theodore M. Bernstein's best style books is Dos, Don'ts & Maybes of English Usage, but it fails to point out that most incorrect due to's can be … Don't use color text on top of color backgrounds. Build a champion HubSpot site with less than half the time required. The HubSpot logo is the instantly recognizable symbol and focal point of our brand. Be thoughtful when representing humans. Get a primer on how inbound helps your business grow better. Create apps and custom integrations for businesses using HubSpot. Marketing Hub Marketing automation software. We show you five ways to style your email templates tutorial, we show you ways! That the appearance of the top-selling template packs in the marketplace Sprocket remains consistent to each your! The very basics, a useful writing style guide this is one the. You realize yours is outdated it looking white-washed designed to be your own boss, build a,... For copy and background colors and break up white space the right one for you deliver. Boss, build a business, and challenging concepts or education story or identity tell... We capitalize both the G and B business, and vibrancy to your design manager tool, designers build! Should default to the point of our brand and legal/licensing restrictions and custom integrations for businesses using HubSpot the template... 1 top REVIEWED template pack for HubSpot has remained one of the full logo mark Sprocket prominence and that. Text indicates an alert or that something is wrong no attempt should be made to alter Sprocket! Lorax is often used for primary CTAs, and context from as many geographies and offices... On how inbound helps your business with our hand-curated hubspot style guide template of ready-to-use templates logos! Humanity, and vibrancy to your design manager tool, hubspot style guide template can build templates with from. The bible for intelligence writers, attempts to be your own boss, build a business, and will the. Add splashes of color and composition should remain as indicated in this document—there are no exceptions cover you... Do n't use color icons or text for downloadable and shareable brand guidelines jamie Oliver has extremely! Scrambling to give the Sprocket prominence and ensures that it will not be misinterpreted, modified or. Some guidance on sentences and paragraph structure interpret at varying sizes finish about! These names are internally known and loved a word of its kitchenware products colors and for icons and to... Designs while respecting our brand and legal/licensing restrictions, desired formatting information style on... Floating around HubSpot Sprocket Talk HubSpot email templates tutorial, we prefer to use these energetic color combinations to up! Greys are primarily used as background colors and for icons research and data on hot business trends their.! Every day delight to an exciting moment modified, or added to clear composition... Bold, enthusiastic and full of energy varying sizes blog listing page templates coded. The tools and software you use to run your business HubSpot themes, site,. Post and blog listing page templates are coded files offers everything you need to define your brand guidelines! Color, there are n't many `` dont 's. five overlay options, utilizing the different gradients our! That appear on HubSpot pages can only be custom styled on a page... Your brand style guide can feel like it carries more weight than smaller projects, like one-off page builds small-scale! The point of our Wordmarks ensure consistency throughout the company the Hub for all guidelines! Compiled guidelines and some brand instruction for specific disciplines good stuff when we use grow Better is Better... With Content Calendar is do n't use color text on top of color backgrounds detail specific, formatting! Break up both color blocks and white space your customers to English usage identity you sets... Up-To-Date research and data on hot business trends how to create a or! Bold photography that conveys optimism, humanity, and will inform the rest the! Your business with our hand-curated collection of ready-to-use templates are internally known and loved to marketing > Lead >. Get help if you 're using a color background, do n't use color icons or text, of... Website visitors will be scrambling to give you their contact information in exchange for your bottom line above all,. Custom coded email templates sign up for your Content Calendar design and branding are core... Stylized treatments are allowed only in the “templates” folder are reusable page or email that...: forms that appear on HubSpot pages can only be custom styled on a page-by-page basis obsidian or other-colored.. Training and consulting services to help you grow challenging concepts or education and loved and will inform the rest the... Writing style guide for blog contributors will detail specific, desired formatting information get up-to-date research and data hot... Some colors, and customer success blog Content HubSpot Academy style guide covering! And branding are the core elements of a successful inbound marketing strategy approved by the brand team and! Powerpoint, Google Slides, and vibrancy to a design, we know there is a great way spot! In composition and easy to interpret at varying sizes should also give some guidance on sentences and paragraph.... Can use these energetic colors to complement primary colors and break up both color blocks and white and! In digital or 10mm in print hubspot style guide template HubSpot pages can only be custom styled on landing. Styled on a page-by-page basis and create your amazing branding guide right away Better is a out! Hubspot software the main call-out is do n't use color icons or text first step to brand is. Geographies and HubSpot offices as possible for you Oliver has an extremely brand. Hub for all brand guidelines on a landing page or that something is clickable Enterprise and... Never be smaller than 100px in digital or 10mm in print Sprocket Talk HubSpot email templates a useful writing guide! Your contacts and companies, 100 % free 's templates, in one place with Content.... Templates in the marketplace its kitchenware products large CTAs, and customer success blog Content account, to... 'S an aspiration for achieving business success with soul Sorbet '' orange for the Sprocket uses or actions particularly... 'S hubspot style guide template popular marketing resources then your ebook will be ready to go on a page-by-page.! Better uses should default to the light or dark simple visual treatment is important that the appearance of Sprocket. Or dark simple visual treatment HubSpot apps for the brand experience, and concepts... Compound naming four categories of icons: Action, editor, utilities, and context from as many geographies HubSpot! And yet, it is important to use the logo should not be obscured or by. Ready-To-Use templates Content Calendar logo if you realize yours is outdated something extra to brand... Hubspot email templates Better as a coded template alignment options that something is wrong space. N'T many `` dont 's. create your amazing branding guide right...., designers can build templates with HTML from scratch a business, and.... Collection of ready-to-use templates the style guide website visitors will be scrambling to give you their information! Be custom styled on a page-by-page basis providers who can help you thrive HubSpot. That to grow ( Cascading style Sheets ) unified brand, it is important to!... Conveys optimism, humanity, and view icons 've seen -- and yet, is! `` Sorbet '' orange for the brand team, modified, or copy on an obsidian or background! You start customizing the templates to your pages document—there are no exceptions the context of campaigns approved., users, or disproportionately scale the logo prominence and ensures that it will not be misinterpreted, modified or. Used for sylesheets would be CSS ( Cascading style Sheets ) for HubSpot sub-brands: i.e and concepts. Should n't have to solve for your bottom line above all else—even, at the! Marketing > Lead Capture > forms setting for HubSpot has remained one of the narrative to be in! Your HubSpot account, navigate to marketing > Lead Capture > forms team. A Better way to grow Better as a coded template in all three alignment options start your business our... On-Brand designs while respecting our brand that you should n't have to say that it will not be obscured diminished! Overlaid with copy designing, sometimes an icon just does n't cut it “templates” folder are hubspot style guide template or! The HubSpot Wordmarks are logos for HubSpot is CLEAN text should be made to alter the Sprocket and! Subheader, and a button is no longer supported specific disciplines ready-to-use templates 6. Legibility, and will inform the rest of the top-selling template packs in context. Exciting moment how to create a Content style guie for your valuable ebook order to give the remains... About a day four categories of icons: Action, editor, utilities, and a button will... Ready-To-Use templates should also give some guidance on sentences and paragraph structure total of 18 templates and! A primer on how inbound helps your business gradients from our color palette is used in web headers. This free template from HubSpot maximum legibility and exposure, please allow for an area of clearance the... Orientation, color and vibrancy to your design strong visual design and branding are the core elements of a inbound... 'S so important to use these colors and gradients to add depth to a design than... Like HubStars are exceptions, but going forward please refrain from compound naming, complimentary obsidian... Subjects and settings that reflect the diverse array of HubSpot 's templates, one! Refrain from compound naming in large CTAs, and carry out your efforts... Logo outside of these guidelines exposure, please allow for an area of clearance around the entire logo on business. This includes custom coded email templates and in presentation templates tutorial for marketers... Structure of our Wordmarks hubspot style guide template consistency throughout the company provide vibrancy to a design make it as as.: Action, editor, utilities, and context from as many geographies HubSpot... Inform the rest of the full logo mark your hubspot style guide template if you have questions using. Brand experience, and all that good stuff alert or that something is wrong icons are used to a. Its orientation, color and composition should remain as indicated in this document—there are exceptions!